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Auto Parts / A132 | Automotive bulbs

Blister packaging

New star concept New Bosch blister packs: “Informative” order number system
The new star concept highlights the Attractive and impressive All Bosch self-service bulbs start with the
special features of every bulb at first glance. ▶ High-quality, appealing packaging same seven digits: 1 987 301 xxx.
The service life, range and brightness ratings ▶ Effective orientation at POS thanks to
give an immediate indication of which bulb color-coding system and star concept Number of bulbs you order using the
is best suited to which applications. (see below) part number
▶ High-quality material Each part number corresponds to 1 blister
High-turnover bulbs focused on the end ▶ Dynamic, expressive motif pack.
customer in the self-service range ▶ Bulb is visible under firm plastic cover ▶ Blister pack with 1 bulb: Part number
▶ 12 V bulbs for all current vehicle types ▶ All important information clearly visible corresponds to 1 blister pack with 1 bulb
▶ Product range that is aimed at end at a glance and easy to read ▶ Blister pack with 2 bulbs: Part number
customers: Pure Light, Longlife Daytime, ▶ Product description in 8 languages corresponds to 1 blister pack with 2 bulbs
Xenon Silver, Xenon Blue, Plus 90, ▶ Environmentally compatible, easy-to-se-
Plus 50 Plus Life / Plus 60 Plus Life, parate two-material packaging
Plus 50 / Plus 60, Plus 30, Magic Effect ▶ Technical specification as customer
search number (low risk of incorrect
purchases)

Star concept

Longlife
Daytime

Service life

Range
Brightness

Bosch Automotive Aftermarket 2010 | 2011 / Auto Parts

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